A poor email list will not convert into sales. Our email lists are fresh, verified and constantly updated.
How do you convert an email list into actual customers?
In order to get new customers, your prospects need to jump over many hurdles. Let’s assume you send out 10,000 emails……
- Emails may ‘bounce’ and not get though – EMAIL BOUNCE RATE
Our list will have a very low bounce rate
- Some emails will land in the recipients spam box or be deleted
Avoid spammy email subject lines or content
- The email may just sit in the recipients inbox and not be opened – OPEN RATE
Make sure that the email subject and first dozen words of content are imaginative (most people will only glance at their inbox emails and most email clients such as Googlemail or Outlook will display the subject and a few words of content)
- If the email is opened, a ‘call to action‘ needs to be performed – CLICK RATE
This will typically involve the prospect calling you number or clicking a hyperlink through to your website
- The prospect lands on your website and may just click away – WEBSITE BOUNCE RATE
The landing page needs to be appealing – it must entice the prospect into viewing more pages or completing a call to action
- The prospect may view several pages and then leave without buying etc – EXIT RATE
If your prospect can get through all of this, you’ve got a CONVERSION!
Putting it simply, if you send out a well written email that entices people to click through to a professional looking website – you will grow your business. Follow up emails and follow up phone calls will help too. Here are some mailchimp email stats for open rates and click rates by industry (eg, if 1000 emails are sent with an open rate of 35% and a click rate of 4%…….. 350 people will open the email and 40 people will click through to your website) .
|Beauty and Personal Care||32.70%||3.60%|
|Health and Fitness||32.20%||3.30%|
|Restaurant and Venue||37.80%||2.20%|
|Software and Web App||32.60%||2.70%|
|Agriculture and Food Services||45.40%||4.50%|
|Medical, Dental, and Healthcare||30.90%||3.10%|
|Home and Garden||38.70%||4.80%|
|Arts and Artists||43.10%||3.40%|
|Photo and Video||48.10%||5.50%|
|Travel and Transportation||27.70%||2.80%|
|Business and Finance||32.60%||3.10%|
|Computers and Electronics||32.40%||2.70%|
|Entertainment and Events||25.40%||2.10%|
|Recruitment and Staffing||23.10%||4.50%|
|Architecture and Construction||43.80%||5.20%|
|Education and Training||36.10%||3.40%|
|Music and Musicians||30.00%||2.60%|
|Marketing and Advertising||21.70%||2.10%|
|Media and Publishing||30.90%||4.40%|
Learn more about bulk email sending here.