Conversion Rates

A poor email list will not convert into sales. Our email lists are fresh, verified and constantly updated.

How do you convert an email list into actual customers?

In order to get new customers, your prospects need to jump over many hurdles. Let’s assume you send out 10,000 emails……

  1. Emails may ‘bounce’ and not get though – EMAIL BOUNCE RATE
    Our list will have a very low bounce rate 
  2. Some emails will  land in the recipients spam box or be deleted
    Avoid spammy email subject lines or content
  3. The email may just sit in the recipients inbox and not be opened – OPEN RATE
    Make sure that the email subject and first dozen words of content are imaginative (most people will only glance at their inbox emails and most email clients such as Googlemail or Outlook will display the subject and a few words of content)
  4. If the email is opened, a ‘call to action‘ needs to be performed – CLICK RATE
    This will typically involve the prospect calling you number or clicking a hyperlink through to your website
  5. The prospect lands on your website and may just click away – WEBSITE BOUNCE RATE
     
    The landing page needs to be appealing – it must entice the prospect into viewing more pages or completing a call to action
  6. The prospect may view several pages and then leave without buying etc – EXIT RATE

If your prospect can get through all of this, you’ve got a CONVERSION!

Putting it simply, if you send out a well written email that entices people to click through to a professional looking website – you will grow your business. Follow up emails and follow up phone calls will help too. Here are some mailchimp email stats for open rates and click rates by industry (eg, if 1000 emails are sent with an open rate of 35% and a click rate of 4%…….. 350 people will open the email and 40 people will click through to your website) .

Industry

Open Rates   

Click Rates

Construction 36.50% 2.70%
Vitamin Supplements 26.50% 2.50%
Manufacturing 48.10% 4.10%
Mobile 36.80% 2.90%
Gambling 25.10% 1.30%
Pharmaceuticals 36.70% 3.70%
Real Estate 37.20% 3.10%
Beauty and Personal Care 32.70% 3.60%
Games 21.60% 2.50%
Health and Fitness 32.20% 3.30%
Restaurant and Venue 37.80% 2.20%
Politics 36.70% 3.90%
Insurance 43.70% 2.80%
Software and Web App 32.60% 2.70%
Agriculture and Food Services 45.40% 4.50%
Medical, Dental, and Healthcare 30.90% 3.10%
Home and Garden 38.70% 4.80%
Telecommunications 32.50% 2.80%
Arts and Artists 43.10% 3.40%
Professional Services 39.00% 3.20%
Photo and Video 48.10% 5.50%
Travel and Transportation 27.70% 2.80%
Hobbies 37.50% 5.00%
Creative Services/Agency 41.90% 3.50%
Retail 31.00% 3.40%
Business and Finance 32.60% 3.10%
Computers and Electronics 32.40% 2.70%
Other 33.20% 3.40%
Non-Profit 46.70% 3.60%
Entertainment and Events 25.40% 2.10%
Recruitment and Staffing 23.10% 4.50%
Consulting 37.10% 3.40%
Architecture and Construction 43.80% 5.20%
Education and Training 36.10% 3.40%
Sports 35.80% 3.40%
Music and Musicians 30.00% 2.60%
Marketing and Advertising 21.70% 2.10%
Government 45.80% 3.60%
Social Networks 25.00% 3.50%
Legal 38.30% 3.60%
Religion 48.60% 3.20%
eCommerce 22.20% 2.90%
Public Relations 35.50% 1.90%
Daily Deals/E-Coupons 19.30% 1.90%
Media and Publishing 30.90% 4.40%

Learn more about bulk email sending here.