Cold-calling effectiveness

The only way to scale your cold-calling efforts and drive effective follow-up is by using a good CRM system to automate the thinking and reminders for you.  If you have a documented process, almost any set of tools can be used to help you track and follow up with your prospects to increase conversion rates.

Cold calling scenario 1

  • Your staff make a telephone call to a prospect.
  • They deliver an introduction and ask to speak to the decision maker.

Cold calling scenario 2 (using our list)

  • Your staff prepare by quickly looking at the prospects website and social media sites.
  • Your staff make a telephone call.
  • They deliver an introduction and ask to speak to a specific person.
  • They can then reference the email that was sent or perhaps talk about some news they’ve noticed on the website.